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It all started when I was searching for a bib to cope with my son, Joshua James extreme reflux. After every feed it appeared that more came out, than what went in for the first 9 months of his life. There was never enough lappies, bibs and dry clothes to keep up. Born in February of 2020 at 37 weeks he was my NICU baby and spent his first 5 days on CPAP to help clear his lungs, and which probably helped prepare me for many more sleepovers at Hotel Medi Clinic as he suffered terribly with chest infections for the first 18 months of his life.

Nicole Jj Mia

In between all of this, my daughter Mia started Grade 1 and suddenly I was not just a mom, but also a teacher! My teaching experience was limited to teaching preschool fitness, and since I was on a very long extended maternity leave due to lockdown, I was without income as well. I could not wait for restrictions to start lifting so I could explore the fabric shops and find the right fabric combo for our Super Bibs!

It took quite a few test runs but with the help of a local CMT / grandma, we worked on a design to get the perfect fit, and the rest is history.

Since then we have expanded the label to include The Dudu, Snuggles, Swaddles and more.

As a mom who loves to support local, I also found products on my journey that I absolutely love and now include in our offering as they are so versatile, natural and beautiful.

From 100% natural Boerseep to cleanse sensitive skins and bust stains, to hand-painted wood gem blocks which are great for building imaginations and hand-eye coordination.

I take absolute joy in meeting new parents at Baby Expo and sharing stories, tips and more on our parenting journeys. None of us are perfect parents, it takes a village and I love being a part of mine!

I have also started working with more CMTs as my label has grown. They are more than just ladies behind sewing machines, but also working moms that share in my love for beautifully made garments and accessories.

Without cutting on quality we also make sure to remain affordable! You will not find us on Takealot or in overpriced boutiques, and welcome direct messages for that personal touch on a special order.

JJ & Mia is more than just my kids’ names, this business was built from love for them, and one I look forward to growing and nurturing just as my family grows each day!

Thank you for visiting our webpage, please make sure to follow up on social media for updates on new products, where you can find us next and special promotions.

Looking forward to sharing in your parenting journey,


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